She rarely wears natural makeup, opting instead for shimmering blue eyeshadow, glossy black or blue lipstick, and of course, red.īut in the video, Rihanna transforms from whoever she is off Instagram into the rebel often captured flipping off cameras and rolling blunts with long painted nails and bold red lips. She’s often pictured smoking blunts and dancing in crowded clubs, clutching a drink in her tattooed hands or posing on Instagram in wild outfits, like a giant heart-shaped fur coat with cutoff shorts or a clutch with an embroidered penis. It’s difficult to imagine Rihanna like us - barefaced and unkempt. This is the ritual - a stripped face transforming into something new. Rihanna’s grainy video tutorial captures a familiar scene to anyone who has felt humbled and mesmerized by their older sisters and her cool friends primping for a night out, or their boo putting on the final touches before date night, or their mothers preparing for another day at an office job. “ #stunna don't laugh at my tutorial skillz,” the caption read. For a short moment before the video cut, the faded image was illuminated by her full lips drenched in red. She wiped the sides of her mouth with her finger to clean up where she overpainted. Then she drew the paint unevenly across her cupid’s bow and into the corners of her mouth. In a rare moment, where fans could see Rihanna without makeup, she lifted the lip paint wand shakily toward the camera lens then swiped it across her bottom lip. Over a short time-lapse video, the 29-year-old pop singer, fashion icon, and burgeoning beauty mogul showed viewers how to apply her most recent Fenty Beauty product - Stunna, a bright red lipstick designed to be worn by people of all skin tones. 21.When Rihanna posted her first amateur video tutorial in November, fans lost their shit. 11 and $547 million in media impact value on Sept. According to Launchmetrics - a brand performance cloud that equates a brand’s marketing activities to a monetary value - the brand recorded $536.4 million in media impact value on Sept. Rihanna’s lingerie fashion show was a hot topic in September 2019, spiking in social media content on Sept. According to Tribe Dynamics’ September 2019 apparel report, Savage x Fenty ranked eighth in the top 10 list, recording $14.8 million in earned media value, a 394 percent month-over-month increase. Without a doubt, the lingerie show resonated with the public. The singer put on a high-impact show at Brooklyn’s Barclays Center during New York Fashion Week - which was later streamed on Amazon Prime Video - enlisting the likes of Halsey, Normani, Migos, A$AP Ferg, DJ Khaled and more to perform as a diverse set of models debuted the collection. According to Tribe Dynamics, a software company that quantifies consumer social media engagement with its term earned media value, the product generated $68 million in earned media value via roughly 1,900 influencers - including powerhouse names like Jeffree Star and Nikkie de Jager - in 2019. The launch of the Pro Filt’r Concealer in January 2019 proved to be the brand’s biggest release to date. Rihanna has been able to sustain the success of her Fenty Beauty brand since its launch, building her beauty empire with new product launches, including concealer, highlighter, liquid lipstick and body luminizer, all of which have been received with much acclaim by customers and influencers. Rihanna herself has even upped the ante, expanding the first range of foundation to now include 50 shades and launching a corresponding concealer also with 50 shades. As customers increasingly expect this from the beauty brands they purchase from, a number of emerging and heritage brands have followed suit with their own extensive foundation shade ranges. The singer’s foundation range was come to known as the “Fenty Effect” in beauty, setting the new standard that diversity and inclusion in terms of shade ranges are the new norm. Her focus on inclusivity paid off, with the brand earning sales north of $100 million in its first few weeks on the market. Rihanna turned the beauty industry on its head when she launched her Fenty Beauty line with LVMH in September 2017, starting with a foundation range of 40 shades, an unprecedented amount for a new beauty brand. Rihanna at a launch event in London for her Fenty Beauty brand in 2017.
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